Social Selling And Account-Based Marketing
(The go to market and scaling best practices for technology companies)
by Joana Inch
What you'll discover
when attending Joana's talk
- What is Account-Based Marketing (ABM) and Social Selling and how they can work together to create value for the companies?
- Why social selling is the future of B2B marketing for tech companies.
- How content marketing can help businesses, both small and large, to scale up.
- The four-pronged framework of ABM that consists of targeting accounts, driving engagement, measuring accounts, and starting conversations.
- How social selling is substituting face to face meetings, especially due to the impact of COVID-19 pandemic.
- How social selling via relationship-building can accelerate account based marketing.
Meet Joana Inch - Founder @ Hat Media
Joana Inch, Bestselling author of ‘Go to Market’, and founder at Hat Media, an agency helping hundreds of technology companies scale and grow using her Social Selling and ABM (Account Based Marketing) strategies.
“It’s all about relationship-building with the clients in B2B. People buy from people and the businesses benefit from such professional relationships,” says Joana.
Some ABM and Social Selling facts:
- 94.2% of respondents now have an active ABM programme (up from 77% in 2019). (Source: Marte Challiance)
- 48% of companies identified expanding reach to new buyers as a benefit of social sales. (Source: Small Biz Genius)
- 79% of their company’s opportunities and 73% of their total revenue is credited to their ABM program. (Source: Terminus)
- In 2021, 62% of marketers leveraged account-based marketing, or ABM, to win over customers. And, in 2022, 33% of marketers who haven't used it plan to invest in it for the first time. (Source: HubSpot)