A story of Twine on its journey to becoming the best platform for freelancers
by Joe Scarffe
What you'll discover
when attending Joe's talk
- How is Twine different from other freelancers community, including Fiverr, Upwork, etc.?
- How did Twine grow the community from zero to half a million members?
- What is the process of engaging and connecting new freelancers to the Twine community?
Meet Joe Scarffe - CMO @ Twine
Joe Scarffe is the CMO at Twine – a global network of creative and digital freelancers that connect with companies for freelance projects.
Joe has been in marketing now for just over seven years. Before being in the business world, Joe was a Ph.D. in the psychology of how creative people collaborate on projects.
After finishing his Ph.D. thesis, Joe realized that he didn’t want to be continuing in the academic area; he then tried to apply his learnings in the real world.
Joe joined Twine as a CEO and helped the company grow its network to over half a million freelancers (500,000) and helped shape Twine’s marketing and sales approaches and channels from the ground up.