day Two | Robert W Bly

Robert W Bly is the Founder of Bly.com. He is also the co-author of The Copywriter’s Handbook (Henry Holt) – a step-by-step guide to writing copy that sells, and the author of 100 published books, including The Digital Marketing Handbook (Entrepreneur Press).

Bob has been writing high-performance direct response copy for IBM, AT&T, Forbes, Medical Economics, ITT, and dozens of other large and small direct marketers who desire more leads and sales – online and offline — for almost four decades. McGraw-Hill calls Robert Bly “America’s top copywriter.” The Direct Marketing Association awarded him the Gold Echo, and AWAI voted Bob Copywriter of the Year.