Optimize your ad campaign for more qualified traffic and effective lead generation
by Maor Benaim
What you'll discover
when attending Maor's talk
- How to utilize the statistical bidding method?
- Is split testing still a good approach these days?
- How effective are short Youtube video ads?
Meet Maor Benaim - Founder @ The Wolf
Maor “The Wolf” Benaim, a full-stack media buyer and entrepreneur obsessed with learning, hacking and winning on every technology, media buying platform and each one of his online and offline businesses, one special thing about Maor is that he’s an affiliate, an agency owner and has multi-million businesses and brands himself.
Some facts and statistics about advertising:
- Social media has taken over the world, and marketing investment in these platforms has increased rapidly. In 2022, social media advertising spending will grow 27.9% on mobile and 21.7% on desktop compared to 2021. (Source: Small Biz Genius)
- Compared to others earch engines, Google leads the way with 86.64% of the market share. (Source: Statista)
- 33% of mobile ad spending goes to Google. (Source: The Social Shepherd)
- The average Google ads CTR for ads placed at the first position is 7.94%. (Source: Website Rating)