Overview of In-Country Field Marketing and Integrated Marketing Strategies

Silvia Kyselova is the Head of Marketing at Salesforce, Italy – the world’s #1 customer relationship management (CRM) platform.

Silvia has a Master’s degree of Science in Economics and Management in Arts, Culture, Media, and Entertainment at Bocconi University, Milan – Italy. She was rewarded with a scholarship from 2004 to 2010 due to credit achievement. Silvia also has 6+ years of experience in marketing strategy and communication.

During her university years, Silvia conducted field projects collaborating with several companies (L’oreal, MeltinPot & Armando Testa, Sunsilk) focused on marketing and innovative communication strategies.

She is proficient in English, Italian, and Slovak (mother tongue) with good knowledge of Spanish and excellent communication skills. She can also work in a team and autonomously if required, problem-solving, objective-oriented, and ambitious.