How leaders can increase revenue growth by embracing 4 Key Data Personas
by Simon Bullmore
What you'll discover
when attending simon's talk
- Why being a data driven operation starts with leaders and managers.
- How data literacy is a key predictor of a company’s ability to perform better than its competitors.
- How leaders can enable a data culture by being better at turning business challenges into data questions.
- How to frame business problems as data questions early in the process to ensure the right data is being captured.
- How to turn data insights into useful actions using stories that inspire your customers and colleagues.
Meet Simon Bullmore - Co-Founder @ Mission Drive
Simon Bullmore is the co-founder of Mission Drive – a UK-based specialist data literacy & digital marketing consultancy.
At Mission Drive, Simon helps clients develop effective growth strategies and data literacy programs. With a background in business psychology, Simon has worked in data, business development, and training for over 17 years.
Some buyer's persona facts:
- 82% of the companies that used buyer personas were effective in creating quality value propositions. (Source: Rock Content)
- Including a persona in an SEO strategy, which focuses on placing the brand in search engine rankings, increases this organic traffic by 55%. (Source: Marketing Sherpa)
- Using personas made websites 2-5 times more effective and easier to use by targeted users. (Source: Stephen Zoeller)
- 63% of marketers create content by buyer persona; 38% by vertical; 30% by geography; and 30% by account or customer. (Source: Stephen Zoeller)