What you'll discover
when watching Steffen's story
- What is the day in the life of Booktopia's chief marketing officer?
- How does Booktopia help students and institutions in Australia choose suitable books?
- What are the process and best practices for researching, setting up, and identifying the most fundamental buyer persona?
- What are the best practices for eCommerce businesses and retailers to maximize the performance of their content marketing efforts?
Meet Steffen Daleng - CMO @ Booktopia
Steffen Daleng is the chief marketing officer of Booktopia – one of the largest online book retailers in Australia.
They ship out 40,000 books every day thanks to a 27,000 square meter warehouse, robots, and 200 employees. Over the years, Booktopia has gained its reputation and recognition from multiple organizations across different industries.
Steffen is passionate about working with institutions to choose the best books for their students.