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state of Content Operation & Content Outsourcing

how Businesses of different Shapes and Sizes Manage
their Content Operation and Content Outsourcing

What to learn about the content operation and content outsourcing?

Don’t miss out on these key takeaways from Vitaly’s presentation:

  • Content outsourcing is still a controversial topic for most businesses.
  • 50% of the businesses that do not outsource content feel it challenging to rely on outsiders when explaining or telling their brand stories.
  • Nearly half of the businesses that outsource their content prefer freelance writers from reputable brands.
  • The most outsourced content types are blog posts and web copy.

Meet Vitaly Gonkov

Vitaly Gonkov is currently the head of marketing at Semrush Content Marketplace.

He has vast experience in marketing, IT solutions for SEO and eCommerce, SaaS products, analytics tools, full-stack development services, and consultancy services.

He is also skilled in unlocking hidden growth strategies that grow the company’s bottom line with a track record of managing startup and enterprise-level projects.

At Semrush Marketplace, he helps create strategic plans that enable customer acquisition, sales growth, and overall business development.

In this talk, he will share his findings and best practices on content operations and outsourcing.

Famous quotes on content outsourcing

"The real power of outsourcing going forward is going to be that it increases an organization's core capacity for change and growth. The business challenges over the next decade are going to be very different than anything we've seen so far, and the companies that weave a powerful network of global partners through outsourcing will be the winners."

What have you learned from this talk?
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