Content & SEO for the Customer Journey
by Yvie Ansari
What you'll discover
when attending Yvie's talk
Meet Yvie Ansari - Founder @ yva media
Yvie Ansari is the Founder & Director of yva media, a strategic digital marketing agency focused on improving the agency-client experience. The business was born from a desire to improve strategic thinking, marketing channel integration, and building close client relationships.
The “Content & SEO for the Customer Journey” talk is designed to help you better understand how to define your objectives, understand your target audience, and really align your content to the marketing funnel.
This is achieved through the use of organic search (SEO) data, to understand search behaviors and the questions users are asking based on your industry, the market landscape, your business, and your competitors.
The talk will also provide some helpful hints, tips & tricks for working with freelancers to ensure smooth collaboration and a clear understanding between parties on expectations for outputs.