Content & SEO for the Customer Journey
by Yvie Ansari
What you'll discover
when attending Yvie's talk
- It is important to use search behavior data to understand your target audience.
- Search behavior data can help you align your key messages and provide the right content at the right time.
- Categorizing organic/paid search keywords and aligning these with the marketing funnel will help you achieve the above.
- You may already know what your audience needs to an extent, but without doing a full piece of research into search behaviors, you won’t know what exact language to use and which exact questions your audience is asking.
- You need to define objectives to truly reach your potential with your content marketing strategy.
Meet Yvie Ansari - Founder @ yva media
Yvie Ansari is the Founder & Director of yva media, a strategic digital marketing agency focused on improving the agency-client experience. The business was born from a desire to improve strategic thinking, marketing channel integration, and building close client relationships.
The “Content & SEO for the Customer Journey” talk is designed to help you better understand how to define your objectives, understand your target audience, and really align your content to the marketing funnel.
This is achieved through the use of organic search (SEO) data, to understand search behaviors and the questions users are asking based on your industry, the market landscape, your business, and your competitors.
The talk will also provide some helpful hints, tips & tricks for working with freelancers to ensure smooth collaboration and a clear understanding between parties on expectations for outputs.
Some SEO and content creation facts:
- Google search, Google Images, and Google Maps account for 92.96% of global traffic. (Source: SparkToro)
- 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. (Source: HubSpot)
- Google uses over 200 factors in their algorithm for ranking websites (Source: Backlinko)
- 49% of marketers report that organic search has the best ROI of any marketing channel (Source: Search Engine Journal)