cmo

Shping’s journey to becoming the top trusted partner for FMCG Brands by Tristan Boehm What you’ll discover when watching Tristan’s story A little about Shping’s ideal customers and service to brands A little about Shping’s re-branding A little about Shping’s user demographics What are the core channels where customers can find Shping? What makes Shping …

Tristan Boehm | Shping’s Top Brand Partner Growth Journey Read More »

Leeya’s journey of growing Prytek and Delta Capita as top financial technology providers by Leeya Hendricks What you’ll discover when watching Leeya’s story A little about Prytek Group and Delta Capita: ideal customers and services A case study of tier-1 banks’ transformation before and after working with Delta Capita What makes Prytek and Delta Capita …

Leeya Hendricks | Prytek & Delta Capita’s Top Technolgy Provider Journey Read More »

Lawpath’s journey to becoming Australia’s top online legal service provider by Tom Willis What you’ll discover when watching Tom’s story Who are the ideal customers of Lawpath? What differentiates Lawpaths from other legal service providers? What are Lawpath’s key marketing channels? What is Tom’s primary process for converting interests into decisions? What is Tom’s process …

Tom Willis | Lawpath’s Online Legal Platform Growth Journey Read More »

Best practices for small tech start-ups to engage customers for small businesses by Angus Jones What you’ll discover when watching Angus’s story Identify your ideal customers and get curious about them. Build a list of who your customers should be. Segmentation is important: categorize your ideal customer list into different types. Build your communication routine …

Angus Jones | Customer Engagement Best Practices for Tech Start-Ups Read More »

Discover Scindia’s journey to growing an instant mobile app platform for eCommerce by Scindia Balasingh What you’ll discover when watching Scindia’s story What inspired Scindia to get into marketing? What is Vajro in simple words? What does a day in the life of a CMO look like? What key needs does Vajro meet that other …

Scindia Balasingh | Instant Mobile App Platform for eCommerce Read More »

A case study of Applaud’s growth journey by Rachel James What you’ll discover when watching Rachel’s story How did Rachel get into marketing? What is Applaud HR about? What challenges did Rachel encounter when it comes to growing Applaud’s brand? What approaches did Rachel implement to grow Applaud’s brand when she first got the CMO …

Rachel James | A Case Study of Applaud’s Growth Journey Read More »

Discover Alex’s marketing journey and building leading financial solutions brands by Alex Lloyd What you’ll discover when watching Alex’s story How did Alex start his marketing journey? How did Alex help the business find product-market fit? As a growth stage company how is Alex measuring success? What were the challenges in his first role as …

Alex Lloyd | Building Leading Financial Solutions Brands Read More »