Optimize your ad campaign for more qualified traffic and effective lead generation by Maor Benaim Why should you attend this talk? Attend Maor’s Talk What you’ll discover when attending Maor’s talk How to utilize the statistical bidding method? Is split testing still a good approach these days? How effective are short Youtube video ads? Meet …
Digital marketing for faith-based organizations by Philippa Channer Why should you attend this talk? Attend Philippa’s Talk What you’ll discover when attending Philippa’s talk How to identify good topics for members in faith-based organizations? How faith-based organizations can help build up buyer personas The role of social media and emails for faith-based organizations How to …
[SPEAKER] Philippa Channer of Channer Consulting Read More »
How to generate more qualified leads with a higher conversion rate and lower ad spend by Huyen Truong Why should you attend this talk? Attend Huyen’s Talk What you’ll discover when attending Huyen’s talk 2 Ways of Generating New Clients How to Improve Your Website Conversion Rate By This One Move The Importance of Having …
[SPEAKER] Huyen Truong of Online Marketing For Doctors Read More »
Your content is not about you! (Intersession between brand, goal, and audience) by Adélaïde Durandet Why should you attend this talk? Attend Adélaïde’s Talk What you’ll discover when attending Adélaïde’s talk Know your audience and build our your buyer personas and buyer’s journey – foundation before creating content. Always have a strategy for each piece …
How to overcome bottlenecks to growing your business by Tracy Sheen Why should you attend this talk? Attend Tracy’s Talk What you’ll discover when attending Tracy’s talk Map out the end in mind Best practices to growing your revenue Discover the 12-month transformation strategy Meet Tracy Sheen – Founder @ The Digital Guide Tracy Sheen …
Thought leadership through ebooks by Kayleigh Kahlefeldt What you’ll discover when attending Kayleigh’s talk How eBooks can be powerful thought leadership content. The value of revisiting your personas for primary content. Extending your promotion strategy beyond the usual channels. How to offer one eBook in multiple ways. What to measure and monitor when it comes …
[SPEAKER] Kayleigh Kahlefeldt of Cornerstone Content Australia Read More »
Taking the guesswork out of content creation (Plan for success, create with confidence) by Ben Hollom Why should you attend this talk? Attend Ben’s Talk What you’ll discover when attending Ben’s talk What does planning for success in content creation mean? Removing the element of chance from every stage of the content journey. How can …
Developing content that will deliver the best results by Dave Dabbah What you’ll discover when watching Dave’s story How to create content for two diverse audiences like targeting developers and decision makers How to work closely with a sales organization to develop the content that will deliver the best results How to effectively tune corporate …
Dave Dabbah | Develop Content That Will Deliver The Best Results Read More »
Thinking Differently About B2B Customer Journey (Persona and Journey Mapping) by Janine Pares Why should you attend this talk? Attend Janine’s talk What you’ll discover when attending Janine’s talk Why is it important to build out the full customer’s journey for B2B businesses? Understand and identify your B2B Buyer Persona. What are the most effective …
Content & SEO for the Customer Journey by Yvie Ansari Why should you attend this talk? Attend Yvie’s talk What you’ll discover when attending Yvie’s talk It is important to use search behavior data to understand your target audience. Search behavior data can help you align your key messages and provide the right content at …
