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Ad Campaign Optimization and Effective Lead Generation by Maor Benaim

[SPEAKER] Maor Benaim of The Wolf

Optimize your ad campaign for more qualified traffic and effective lead generation by Maor Benaim Why should you attend this talk? Attend Maor’s Talk What you’ll discover when attending Maor’s talk How to utilize the statistical bidding method? Is split testing still a good approach these days? How effective are short Youtube video ads? Meet …

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Digital Marketing for Faith-Based Organizations by Philippa Channer

[SPEAKER] Philippa Channer of Channer Consulting

Digital marketing for faith-based organizations by Philippa Channer Why should you attend this talk? Attend Philippa’s Talk What you’ll discover when attending Philippa’s talk How to identify good topics for members in faith-based organizations? How faith-based organizations can help build up buyer personas The role of social media and emails for faith-based organizations How to …

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Thought Leadership Through Ebooks by Kayleigh Kahlefeldt

[SPEAKER] Kayleigh Kahlefeldt of Cornerstone Content Australia

Thought leadership through ebooks by Kayleigh Kahlefeldt What you’ll discover when attending Kayleigh’s talk How eBooks can be powerful thought leadership content. The value of revisiting your personas for primary content. Extending your promotion strategy beyond the usual channels. How to offer one eBook in multiple ways. What to measure and monitor when it comes …

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Guide to Taking the Guesswork Out of Content Creation by Ben Hollom

[SPEAKER] Ben Hollom of Q Content

Taking the guesswork out of content creation (Plan for success, create with confidence) by Ben Hollom Why should you attend this talk? Attend Ben’s Talk What you’ll discover when attending Ben’s talk What does planning for success in content creation mean? Removing the element of chance from every stage of the content journey. How can …

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Developing Converting Content for Sales Organizations by Dave Dabbah

Dave Dabbah | Develop Content That Will Deliver The Best Results

Developing content that will deliver the best results by Dave Dabbah What you’ll discover when watching Dave’s story How to create content for two diverse audiences like targeting developers and decision makers How to work closely with a sales organization to develop the content that will deliver the best results How to effectively tune corporate …

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Content & SEO for the Customer Journey by Yvie Ansari

[SPEAKER] Yvie Ansari of Yva Media

Content & SEO for the Customer Journey by Yvie Ansari Why should you attend this talk? Attend Yvie’s talk What you’ll discover when attending Yvie’s talk It is important to use search behavior data to understand your target audience. Search behavior data can help you align your key messages and provide the right content at …

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